Franco Marraffa, founder of the Foot Wedge Pro, asked me to propose a website for his new product. He needed branding from the ground up, including a logo in multiple formats, social media setup, professional photography of the product, an e-commerce website and more.
The site needed to be professional and minimal, but without taking itself too seriously. In other words, equal parts smart and smart ass. Franco loved white space, and wanted it to feel tidy yet not too sparse.
The result is a fully-functional e-commerce website for promoting, informing and selling the club online, complete with super hi-res product shots, all in glorious retina-ready display.